Small Team, Big Dreams

Sangeeta – Founder & Chief Crafter
Sangeeta has single-handedly created our entire product range. The whole concept of SaND is her brainchild - it has been her dream for about 15 years now, and she is extremely excited to see it finally become a reality. When she isn’t in our manufacturing unit making all the products you love, you’ll be sure to find her hunting for one of the twenty pairs of glasses she’s constantly misplacing. 

This 20-something-yr-old first started selling at the age of 11. With a degree in theatre, and performances in several cities under her belt, she finally decided to share her dramatic flair by training other people. It is also her role to grow the brand at different retail spaces & formats. Given her background, she’s the one you want to hear the brand story from. A certified make-up professional, Devika is also the artist behind our spin-off venture: Made up by Devika

Nritya – Troubleshooter
Our COO incarnate, this ‘newborn’ from our brand story is all grown up! Nritya's baby is the operations of the manufacturing side of the business. However, even when there's an issue with the numbers, the vendors, or the minutest details of anything SaND, our troubleshooter is up for the challenge. She has a huge sweet tooth so the best way to get on her good side is to buy her a doughnut (or a dozen!) - she’s known to polish off boxes at a time.

Deepika – The Magnifying Lens
With a B.Sc in Bio Technology, our in-house microbiologist, Deepika, runs routine raw material and end-product quality checks. She’s curious, attentive, and the language she speaks best is hard-work!

Sudha –  The Ledger
The latest addition to our family, Sudha is an accountant by any other name. Crunching numbers at any given point of the day, she ensures that every Soapaholic receives their mail order in time, all the time!